![]() It’s unclear what Adidas has planned for the company and its apps, but Runtastic will be joining the Adidas teams and building new experiences as part of the brand going forward. ![]() In addition, it offers the opportunity to grow a highly engaged athlete user base and leverage the power of our broad product portfolio. This investment will add considerable value on our journey to deliver new world-class sports experiences. ![]() The startup has launched a ton of hardware, too, including GPS watches and smartphone mounts for bikes, as well as a number of niche apps for building six-packs, working out at home, and even improving your sleep.Īdidas already offers several of its own mobile apps that cross over into Runtastic’s territory, such as the miCoach train & run appand the Adidas Go app that integrates with Spotify to offer music matched to a user’s running pace but the these attempts were never very successful. CEO of Adidas Group, Herbert Hainer commented: The company has been founded in Austria in 2009 and it grew to a company hiring 140 employees, who will now join the much larger Adidas Group of 53,000 staff across the globe. Runtastic is one of the leading run-tracking apps with over 70 million users. Runtastic, the company behind a variety of fitness apps, has been acquired by Adidas in a deal worth €220 million ($239 million).
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